Vogue Magazine described our brand as 'The 'Baby Brand' New Mothers Love'. So what is so special about BellaMoon™?
“As an expectant mother, investing in products to help you through pre- and post-birth is key. BellaMoon™ is an innovative maternity brand that focuses on supporting both mother and baby through pregnancy, birth, breastfeeding and beyond. The multi-functional pregnancy pillow makes sleeping more comfortable, supports you and baby when breastfeeding, turns into a nursing cover and adapts into a tummy time pillow and baby lounger. With plenty of baby equipment to purchase, investing in a multitasking product is crucial and BellaMoon™ provides everything you need to ease and support your journey into motherhood.”
- by Vogue Magazine
Here are 20 of the wonderful ways you can use BellaMoon™ from your first trimester all the way throughout your breastfeeding journey. We’re proud to bring you one of the worlds most versatile multi-functional baby products!
1. FOR AMAZING SUPPORT IN PREGNANCY – IT GROWS WITH YOUR BUMP!
The Pregnancy Pillow alone can be used in at least 8 different ways – it grows with your bump. With its unique modular design, it's the only pregnancy pillow that can be zipped and unzipped into lots of different configurations. During early pregnancy, we find it best to zip the Mother's pillow into sections and use the smaller parts under your bump and back.
2. FOR SIDE SLEEPING IN LATER PREGNANCY – THE SAFEST WAY
Pregnant women are advised to sleep on their sides to promote easy blood circulation. However, this position is uncomfortable to some. During late pregnancy, we recommend the full body C-shaped Pregnancy Pillow is used. The ultimate best position is where you lie with the pillow around your back, with one end between your legs, supporting the underside of your bump at the front, and the other end under your head - as shown in the image below.
3. FOR PELVIC GIRDLE PAIN OR SPD SUFFERERS
Anyone suffering from SPD or PGP will know how painful it is – some can find it excruciatingly painful to move during pregnancy. Due to the added weight in the body, the legs, hips and back become prone to stress and pain as they are the parts that “absorb” the effects of the added weight. When sleeping, these body parts are given intense comfort by the BellaMoon™ Pregnancy Pillow. The cushion and softness of the pillow generate the right comfort these body parts need, resulting in less pain, or even none at all.
4. AS A RELAXING COCOON TO PRACTISE BIRTHING AFFIRMATIONS
During pregnancy (especially the latter half), your mind turns to the prospect of birthing your baby. BellaMoon™ Pregnancy Pillow can be used to relax in during birth preparation whilst listening to hypno-birthing affirmations, trying out breathing techniques and visualising a perfect birth. Practising hypno-birthing in the BellaMoon™ Mother's Pillow can create a ‘safe place’ for Mum which she can bring to the labour ward to re-create her calm zone, giving her a head-start to achieving a gentle birth.
5. TO HELP WITH PAIN RELIEF DURING LABOUR – TRUST US – IT REALLY HELPS!
BellaMoon™ Pregnancy Pillow is a wonderful place to lie down and breathe through contractions from early labour right up to the point of transition into active labour. All of the practise which Mum has put into preparing for birth in her BellaMoon™ cocoon at home will allow her to stay calm and in control of her surges, which can help lead to a gentle birth.
Our Founder, Irene used her BellaMoon™ Pregnancy Pillow through her labour;
"With my second baby Darcy, I was so comfortable and relaxed I actually SLEPT through the majority of my labour in my BellaMoon™ pillow on the bed. I woke up almost fully dilated feeling calm and positive for active birth. I truly believe that using my BellaMoon™ in the latent phase of my labour is what led to my dream birth with my baby Darcy - I gave birth in a birthing pool with zero pain relief. It was the most amazing experience of my life.
This was a so much contrast to my first labour with baby Bella where I didn't have a BellaMoon™ pillow - I was so anxious, uncomfortable, fearful, heavily medicated and was so stressed.
I feel like the safe familiarity of my BellaMoon™ pillow is what made me feel so calm, relaxed and mentally prepared for birth the second time around."
Watch Irene tell the full details of her birth story on BellaMoon™ Instagram page - in the highlights reel 'Darcy Birth'.
6. FOR LEARNING TO BREASTFEED TOGETHER POST-BIRTH
As soon as baby arrives, the next natural step is for Mother and Baby to learn how to breastfeed together. The BellaMoon™ Pregnancy Pillow can be unzipped and reconfigured to form a Nursing Pillow to give you support in the hospital. Hospitals generally do not supply feeding pillows, therefore it is always best to bring one with you so you can get off to a good start with regard to your positioning, comfort and support.
7. FOR SUPPORTING BABY LOUNGING IN HOSPITAL
You may find yourself staying in hospital for a day or two, especially if you have had an epidural. The nurses will not always be there to help, so you may need to put baby down temporarily whilst fetching something. BellaMoon™ is so versatile – not only can it be used for learning to breastfeed in hospital – it is also an excellent Infant Lounger support for setting baby down for a short time (under supervision of course).
8. FOR BOTTLE-FEEDING AS WELL AS BREASTFEEDING
BellaMoon™ is not just for breastfeeding - we support bottle feeding too of course! The Pregnancy and Nursing Pillow can be used as a sitting-up support pillow for bottle feeding. Whether you choose to breastfeed – or bottle feed – either way BellaMoon™ can help you. Dad, Grandparents, siblings and the whole family can use it to feed your little ones!
9. FOR LATERAL FEEDING IN LUXURIOUS COMFORT
The lateral feeding (side-lying) position is one of the most incredible things about BellaMoon™. Lying on your side creates an wonderful bond as you are able to relax and bond with your baby whilst feeding. The Lie Down Nursing Nest can be attached to the Pregnancy Pillow and Breastfeeding Cover to form the Full Moon 7-in-1 System which allows you to lie on your side to breastfeed in an intensely comfortable cocoon which supports every part of your body as you recover post-birth. The soft but structural removable wedge located between Mum and baby relieves a fear of rolling, plus the raised baby mattress allows you to achieve a good deep latch to help with a successful breastfeeding journey, as well as the hygiene benefits of a clean cover to rest baby’s head on whilst feeding.
10. FOR BREASTFEEDING POST C-SECTION
If you are recovering from a c-section, you will be in a lot of pain and the prospect of baby kicking your tummy (from the outside this time!) may be a painful one. BellaMoon™ Lie Down Nursing Nest can be used to keep baby's feet away from your tummy. Uniquely, the Lie Down Nursing Nest has a removable Anti-Roll Fin which allows you to lie on your side and feed baby without pain as your recover.
11. BREASTFEEDING AROUND THE HOUSE
One of the most utilised parts of BellaMoon™ is when you come home from hospital (or post home birth) and are learning to latch properly around your home wherever that may be… in front of the Netflix, in your bed, at the kitchen table.
Learning how to latch on and improving upon a painful latch takes time, practise and patience. However it also involves technical support. From the experience of a two-time breastfeeding Mother, it does not automatically get any easier second time around. Every baby is different and even the most experienced Mother has to re-learn how to breastfeed with a new-born.
A good supportive pillow is essential for ensuring you get not only your latch correct, but also your posture so that you are not hunched over feeding baby under strain, leading to bad habits which are difficult to correct and leave you feeling sore after a prolonged period of time. You might find yourself curling your back and shoulders into strange positions to adjust your latch, or raising your arms and tensing your shoulders to ‘get it right’.
Using the BellaMoon™ Feeding Pillow in the early stages is paramount to helping you achieve the perfect latch. Your arms, neck and shoulders will thank you for it.
12. BREASTFEEDING IN THE RUGBY BALL POSITION
No its not a sport, however it is another type of breastfeeding position which some Mothers love to use, however can also lead to sore arms and shoulders. The central section of the BellaMoon™ Nursing Pillow is perfect for supporting this position.
This is also a great position for breastfeeding babies with hip dysplasia as their legs need to be kept apart, and it is much more comfortable positioning for babies who need to wear a Pavlik harness or splint.
13. BREASTFEEDING IN PUBLIC WITH A PRIVACY COVER
Breastfeeding in public can be a daunting experience for some Mothers. Our Breastfeeding Cover is a great way to get out and about and continue to nurse baby whilst you learn to breastfeed and gain your confidence without fearing what other people will think. The design of the Full Moon 7-in-1 System includes a nursing privacy cover. This design feature is integrated into the base of the Full Moon and is used to connect the Nursing Nest to the Mothers back pillow.
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14. LEARNING TO SIT UP AROUND THE HOUSE
The Pregnancy and Nursing Pillow can be used as a Sitting up Support all around the house to pop baby (under supervision) whilst giving your arms a break, especially useful when doing some tidying up. Babies can use the lounger as a protector when learning to sit up - all supervised of course and ensuring baby's airways are clear.
16. BIG SIBLING SUPPORT
It is adorable watching new siblings bond with their new baby brother or sister. Our Pregnancy and Nursing Pillow can (yes again!) be used to support siblings holding the baby, giving them a sense of responsibility as they gaze into the future of their friendship together.
We love seeing photos of your older children or toddlers holding their little baby brother or sister for the first time using our BellaMoon™ Nursing Pillow - our hearts just skip a beat!
17. NIGHT-TIME LATERAL BREASTFEEDING
This is an incredible special and unique aspect of BellaMoon™ – no other product in the entire world does this!
The Lie Down Nursing Nest is the perfect solution to night-time breastfeeding whilst lying on your side. It allows you to lift baby out of their crib and bring them into bed beside you to feed whilst you lie down on your side to breastfeed. The Nursing Nest is small enough to use within the bed and easy to switch sides during the night with ease. The soft but structural removable Anti-Roll Fin located between Mum and baby provides an awareness of baby’s position, plus the raised baby mattress allows you to achieve a good deep latch.
(Note - this is not a co-sleeper, it is for breastfeeding only - after breastfeeding is complete baby should be returned to their own separate sleep surface)
18. MULTI-TASKING WITH A FEEDING ON DEMAND BABY!
Whether you are a working mother and need to check your emails, or you just simply want to work on something on your laptop, the Pregnancy and Nursing Pillow is big enough to allow you to cosy up to your baby with a laptop behind. Perfect for the very early days when you are in bed feeding on demand day and night and need something to stimulate your mind.
19. PROTECTIVE BARRIER AGAINST OLDER SIBLINGS IN BED
If you have a toddler in your house, you may find that they end up in your bed every now and again. The outer edge of the BellaMoon™ Lie Down Nursing Nest is a great protector against the unruly arms and legs of a boisterous older sibling who just doesn’t understand the meaning of ‘be gentle’!
20. MASTITIS and VACCINE RECOVERY COCOON
This is where the BellaMoon™ Lie Down Nursing Nest becomes an incredibly precious commodity in the life of a breastfeeding Mother. The dreaded and feared mastitis infection can wipe out the healthiest of Mothers in a matter of hours. In the absence of medical treatment, the only way to recover is to clear that blockage and feed, feed, feed. Lying down to feed and rest your aching, shivering and delicate body is the best way to look after yourself and baby until the blocked duct or mastitis passes.
Furthermore, the 8 week vaccines, 12 week vaccines and so on…a time when your poor baby can be inconsolable after a stressful experience for their tiny bodies. Breastmilk becomes the wonder medicine that fixes everything – that liquid gold everyone talks about. Babies just want to be nurtured during this time. So our Lie Down Nursing Nest is the perfect way to feed and settle baby (and calm yourself) after the distress of vaccine day.
AND FINALLY.....POOR HUSBAND SUPPORT!
And finally… for the husbands who steal your pregnancy pillow – BellaMoon™ will change their lives too!